Marketing 101: The 4 P’s

Marketing 101: The 4 P’s

If you spent years studying marketing, you’ve surely heard of Neil Borden’s “marketing mix.” But, if you’re brand new to marketing, you probably have no idea what this entails. Simply put, the marketing mix is the recipe that capture and promote a brand or product’s unique selling points-those things that differentiate it from it’s competitors.

The simplest way to get a grasp on this mix of factors is with The Four Ps: product, price, promotion, and place.

Product: this can either be tangible good or intangible service that fulfills a need or want of consumers. What is your product? Be sure that you have a clear grasp on what your product is and what makes it unique.

Price: How much will you sell it for? Price determinations will impact profit margins, supply, demand and market strategy.

Promotion: Now that you have a product and price, it’s time to promote it. The basic objectives of promotion are: informing, persuading, and reminding. How will you make customers aware of your product? How will you stimulate interest in your brand? How will you interact with customers to promote brand loyalty? This can be done through a variety of mediums: advertising, public relations, social media marketing, email and direct mail campaigns, and much more.

Place: Just like in real estate, a successful marketing campaign depends on location, location, location. You have the right product, at the right price..but where is the right place to put it in the hands of consumers to convert them to paying customers? For some businesses, this place could be online, in a retail location, or through direct distribution (think MLM companies).

 

On March 18, we will learn how to apply these four 4 P’s to your marketing plan and create a campaign for your product or service!

 

Get your tickets here.

 

If you have questions about your marketing plan and would like to schedule a consultation, email us at hello@ujimasociety.com

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Marketing 101: Your Target

Marketing 101: Your Target

You have a great service or product- now who is going to buy it?

When creating a marketing strategy, it is vital to understand who you are going to market your products or services to. This is called your target market.

When selecting your target, the first step is to determine whether your customers are consumers or businesses and industries.  You can have more than one target market, but keep in mind that there is no one product that you can sell to EVERYONE. It’s tempting to say you want to help everyone, or sell to anyone interested in your services. Even saying that you want to target small-business owners, stay-at-home moms, or homeowners casts too wide of a net. These “targets” are too general.

Just because you are targeting a specific market (let’s say, homeowners between the ages of 35-65, who make less than $100k a year), does not mean you are excluding those who do not fit your criteria. What it does mean, though, is that you are choosing to focus your marketing dollars and brand message on a specific group of people who are more likely to buy your products than other groups.

Some quick tips for defining your target: 

Look at your current customer base. Who are your current customers and what do they buy more of from you?

Check your competition. Who are they targeting? Who are their current customers? (Hint: don’t go after the same market. Is there a niche you are overlooking?)

Analyze your product/service. Write out the features of your product and next to each feature, write the benefits. Then, make a list of people who have a need that those benefits fulfill.

On March 18, we will spend time defining your target market! Get your tickets to Presentation Matters: The Marketing Plan today!

 

Have questions about your target market? Email us at hello@ujimasociety.com

 

Organize Your Website

Organize Your Website

 

It is imperative in this day and age to have a website if you own a business or sell a product or service. Customers will search and read about you or your website before they set foot in your store or pick up a phone. That said, your website should tell potential customers what you offer and help them get to know you, like you and trust you.

Your website can become the marketing tool that hols all of your other marketing activities together. – John Jantsch, author of Duct Tape Marketing

This week’s goals:

Make sure your website has great search engine optimization (SEO). Internet search engines rank search results based on how closely the content matches search words. Load your site with terms your potential customers would search for. Include the terms on as many different pages of your site as possible.

Make sure your navigation is simple. Place a link to every page on your home page. Place links within pages to other pages to make sure visitors can bounce around with ease.

Make sure your contact information is easy to find, but never post your home phone number or address. If you need to, set up a separate phone line for business use only. I recommend Google Voice.

Be sure your ‘About Me/Us’ page includes a brief bio so visitors will know who runs the site. There’s nothing like being able to put a face with a name when it comes to relationship building.

Make sure information that readers may want to print will fit on a standard piece of paper without bleeding into the margins.

Bonus tips:

Your website should not be a carbon copy of your company’s brochure. It should offer value, insight, and educate your prospects.

Register with Google Analytics to track things like:

  • Visits: How many visitors have come to your site
  • Page Views: How many total pages have been viewed on your site
  • Bounce rate: How many visitors left your site at the first page they viewed (less is better)
  • Average time on site: How long an average visitor stays on your site
  • And much more!

If you do not already have a website, spend some time brainstorming what you want your website to look like. Take a look at your main competitors’ websites and see what types of information they display. Then, contact us immediately so that we can help you get set up with this very important tool for your business!

Be sure to register for our Your Brand is More than a Logo event on February 25!

Email us with any questions about organizing your website at hello@ujimasociety.com

Organize Your Social Media

Organize Your Social Media

Social Networking is a free, but very powerful tool. How can you use it to your full advantage and manage the amount of time you spend on it?

First, you need to decide whether you want to separate your personal life from your professional life (which, I highly recommend that you do).

Social media involves a natural, genuine conversation between people about something of mutual interest, a conversation built on the thoughts and experiences of the participants. -Dave Evans

This weeks goals:

Create a separate business page for your business. Upload a logo as the profile photo, and be consistent across all platforms.

If you have a blog, enable sharing so that your posts can be seen on Facebook.

Use the events tabs to add any upcoming events, sales, appearances and promotions your business is holding.

Be intentional with the time you spend on social media. List goals, both professional and social, for your pages. For instance, for your business, you may want to follow trends in your industry, connect with potential customers, or promote special offers.  For you social life, you may want to connect with family members and old friends, and follow businesses you frequent for deals and promotions.

Customize your newsfeeds so that you only receive updates from people and businesses you truly want to stay up-to-date with. The more people in your feed, the more information you’ll have to read through to get to the content you really want or need. Remove feeds from games and apps that are of no interest to you.

Bonus tips:

Always be professional.

Post information that is interesting to you. Be authentic.

Social media isn’t about the content itself. Its about the conversations that result from the content.

Add your social media links to your email signature for added exposure!

Stay tuned for information about our Social Media Bootcamp, coming in April! And be sure to register for our Your Brand is More than a Logo event on February 25!

 

Email us with any questions about organizing your social media at hello@ujimasociety.com

 

 

Organize Your Workday

Organize Your Workday

You can pretend that it isn’t the case if you’d like, but being unorganized at work really does affect your productivity. According to experts, people waste an estimated 30 minutes to an hour per day searching for something they need but can’t find at work!

Today, we will explore a few keys to having a productive workday. First, start by prioritizing tasks each day. Establish routines and schedules to to efficiently complete recurring tasks. Be very strategic about meetings, and always have an agenda to make the best use of your time and keep everyone on the same page. When making phone calls or emailing, have a plan. The average person wastes thirty minutes a day searching through emails.

Hard work is often the easy work you did not do at the proper time. -Bernard Meltzer

This week’s goals:

I. Make the first hour of your day really count. What is the one thing that you never have enough time for? Start a new habit of doing this task when you first arrive at work. If you usually spend this hour chatting with coworkers, set a break time to catch up or eat lunch together.

II. Start with a realistic plan. Identify the most important tasks for the day to dedicate time to completing, or making significant progress, on each one.

III. Batch like activities and tasks together. Visit the mailroom once per day. Try to make all your copies at the same time. Make most of your outgoing calls one right after the other.

IV. Use the last 20-30 minutes of your day to organize and prepare for the next day. Identify priorities, check your calendar for meetings and schedule your work around them.

V. Underpromise and overdeliver. Even if you think you can fulfill a request within a few hours, tell them the end of the day. When you deliver early, they’ll be thrilled! And, if any urgent requests come through that take you take you away from the task, or if it takes longer than expected, you’ll be covered. You’ll also have time to double-check your work!

 

Bonus tips:

Set your email account on preview mode so you can read the first few lines. This allows you to assess the urgency without opening it all the way. Additionally, place the most important part of your email in the first 3 lines. Include what you want or need. Many people use the preview setting to decide which emails to open. If the content is time sensitive, put the deadline in the subject.

When trying to decide the next task to tackle, ask these questions: 1)How much time do I have available right now? 2)What is the highest prioritized task I can fit into this timeframe?

A person is much more likely to attend one for your meetings again if you end on time or a little early.

 

Check back next Tuesday for more tips! If you have any questions, drop us a comment below or email us at hello@ujimasociety.com

 

Organize Your Priorities

Organize Your Priorities

In order to take control of your life, you must begin with taking control of your time and schedule. Ultimately, controlling your time will allow your day-to-day tasks to lead you to honoring your priorities and meeting your goals.

Your priorities should be what you devote the majority of your time to- the foundation of your schedule. Rather than simply being a product of your environment, allowing ourselves to be pulled in a hundred different directions, we should aim to create a schedule that not only identifies our priorities, but leads us on a clear path to our goals.

This week, you will identify (or confirm) your priorities so that you can honor them and devote more time to them. It is up to YOU to determine how you spend your 24 hours.

This weeks goals:

I. Identify the five most important things in your life. Make these general categories. Some examples include: family, friends, career/business, health, spirituality, etc. (There are no right or wrong answers!)

II. Create a vision for your life by answering the following reflective questions:

  1. If you could do or be anything, what would it be?
  2. Where would you live?
  3. What would you do to earn money?
  4. What would your days be like?
  5. What would you do more of?
  6. What would you do less of?

III. Evaluate each item you identified in #1 and come up with specific goals related to that priority. These goals should follow the S.M.A.R.T.E.R. format (you can find details on that here). Be sure that these goals are things you want to do and help you honor your priorities. Focus on quality, not quantity.

IV. Work these goals into your schedule. Identify what you need to eliminate in order to make time for your goals.

Intention is a very powerful tool. See yourself as meeting your goals and living the life you dream of. Tell yourself positive affirmations and negate all negative chatter from your mind and your life. -Jennifer Ford Berry

V. Break down long-term or large goals into actionable steps. Keep breaking them down until you identify a step that you can take right away.

VI. Designate a special place just for you where you can regularly reflect on your priorities and how you are spending your time. A small nook in your home, or perhaps a bench at your favorite park. Size and location does not matter. What does matter, however, is that you have somewhere to go when you need to check in with yourself and check out from distractions.

Bonus tips:

Post a written list of your priorities and goals in a place you can see them each day.

“Me Time” is essential for a happy, well rounded life. Most people think they are too busy for me time. In reality, the opposite is true. If you take some time for yourself, you can actually get more done! You will be more productive and less stressed because you are meeting your own personal needs.

If you’d like to explore your goals and get assistance with setting your intentions for the rest of 2017, please email us at hello@ujimasociety.com and we’d be happy to help!

Productivity Tips

Productivity Tips

 

productive

“Focus on being productive instead of busy.” Timothy Ferris

We are thirteen days into the New Year and while the intentions we’ve set for ourselves for 2017 are still on our minds, I wanted to give you all a few tips to being productive and crossing off items on your To Do List.

1. Create your task list at the beginning of the week. 

Personally, I like to organize all of my tasks on Sunday afternoon. This gives me a clear picture of the week ahead. I use my Vision Planner to map out my top priorities, errands, and other assignments. It makes things so much easier, rather than dedicating time when you wake up Monday morning to trying to decide what needs to be done.

2. Themed days!

Once you have your list, organize each task into categories. Then, assign those categories to their own day. For instance, Mondays are for marketing, Tuesdays are for content creation, and Wednesdays are for website updates, etc.

This is especially helpful if you are juggling different projects, or often feel like you have a million things going on. Knowing ahead of time that Thursdays are your blogging days will help you to get more accomplished and feel less overwhelmed.

3. Create a daily schedule.

Once you’ve categorized your tasks for each day, this is where the real work begins! Starting with your most important task, prioritize your list and schedule chunks of time to complete each item. If necessary, set a time as you begin, and when it buzzes, move on! One of my favorite apps for tracking time can be found here.

In early 2016, I used a combination of sticky notes, my planner, and reminders in my iPhone to remember things I needed to do. It wasn’t until I began to implement the tips above that I started producing and the question of “What was I supposed to be working on?” became a distant memory.

Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort. -Paul J. Meyer

 

What things do you do to help you be more productive? Which of the tips above have you already tried? Which will you try in 2017? (I recommend all of them!)