It is imperative in this day and age to have a website if you own a business or sell a product or service. Customers will search and read about you or your website before they set foot in your store or pick up a phone. That said, your website should tell potential customers what you offer and help them get to know you, like you and trust you.
Your website can become the marketing tool that hols all of your other marketing activities together. – John Jantsch, author of Duct Tape Marketing
This week’s goals:
Make sure your website has great search engine optimization (SEO). Internet search engines rank search results based on how closely the content matches search words. Load your site with terms your potential customers would search for. Include the terms on as many different pages of your site as possible.
Make sure your navigation is simple. Place a link to every page on your home page. Place links within pages to other pages to make sure visitors can bounce around with ease.
Make sure your contact information is easy to find, but never post your home phone number or address. If you need to, set up a separate phone line for business use only. I recommend Google Voice.
Be sure your ‘About Me/Us’ page includes a brief bio so visitors will know who runs the site. There’s nothing like being able to put a face with a name when it comes to relationship building.
Make sure information that readers may want to print will fit on a standard piece of paper without bleeding into the margins.
Your website should not be a carbon copy of your company’s brochure. It should offer value, insight, and educate your prospects.
Register with Google Analytics to track things like:
- Visits: How many visitors have come to your site
- Page Views: How many total pages have been viewed on your site
- Bounce rate: How many visitors left your site at the first page they viewed (less is better)
- Average time on site: How long an average visitor stays on your site
- And much more!
If you do not already have a website, spend some time brainstorming what you want your website to look like. Take a look at your main competitors’ websites and see what types of information they display. Then, contact us immediately so that we can help you get set up with this very important tool for your business!
Email us with any questions about organizing your website at firstname.lastname@example.org